For the conversation you keep putting off
You’ve replayed it in the shower and rewritten it at 2 a.m. Intention helps you walk in calm, with a plan and words shaped for the person across from you.
Free for 7 days, then $6.99 a month.
Different wiring
Some people need the data first. Some need to feel heard before they can listen. Some need room to move. Hard conversations go sideways when we talk the way we hear, not the way they do.
Think of the conversation you’ve been avoiding. Which one are they?
Leaders
Visionary · Analytical · Goal-oriented
Plays the long game. Hears logic, not volume.
Decisive · Pragmatic · Results-driven
Lives in today’s checklist. Values directness.
Connectors
Charismatic · Enthusiastic · Persuasive
Needs to be heard before they can listen.
Empathetic · Nurturing · Collaborative
Guards the harmony. Safety first, then substance.
Planners
Organized · Reliable · Detail-focused
Trusts facts and process. Bring the evidence.
Flexible · Resourceful · Responsive
Adjusts to whatever the day throws. Needs room to maneuver.
Innovators
Imaginative · Abstract · Future-focused
Lives in “what if.” Engage the idea first.
Hands-on · Experimental · Solution-oriented
Fixes the thing in front of them. Show, don’t tell.
How it works
It starts with them, not your grievance, which quietly pulls you out of your own head. About three minutes, start to finish.
Pick the one of eight that sounds most like them. Each has a portrait to help you decide.
Partner, child, parent, friend, family or coworker. The relationship shapes the tone.
Type it or say it out loud. Get the whole thing off your chest first.
Private to your account.
Name what you want to create, protect or repair. That’s the shift from complaining to planning.
Built for the quiet moment before, when a plan can still change the outcome.
The flow starts with their type, not your grievance.
They never need the app, an invite, or even to know.
Your guide
Every guide gives you language to use, a strategy, and guardrails for when it gets hard, tuned to their type, your relationship and what you’re hoping for.
What you’re walking in with
“I’m so tired of asking you five times to do one simple chore.”
Your intention Create cooperation
Illustrative example
Your guide
“Sounds like evenings have been rough for both of us. Want to design a system together so I never have to remind you again?”
Conceptual Innovators tune out repetition and light up around a good idea…
Continues in your guide
Rigid rules and repeated reminders are where this type quietly drifts away…
Continues in your guide
What you’re walking in with
“You push back on every single decision I make.”
Your intention Create buy-in
Illustrative example
Your guide
“I want your fingerprints on this direction. Can I walk you through where it came from, and you tell me what’s missing?”
Connectors need to feel heard, and feel the why, before they can take in the what…
Continues in your guide
Being sidelined or dismissed, especially in front of others, lands hard for this type…
Continues in your guide
What you’re walking in with
“You always call last minute and expect me to drop everything.”
Your intention Protect my time
Illustrative example
Your guide
“I love that I’m your first call. I need a day’s notice so I can show up the way you deserve.”
Adaptive Planners live in what works now, so plans set days ahead can feel like a cage…
Continues in your guide
Anything that sounds like control will quietly meet resistance…
Continues in your guide
You could, if you write a careful prompt while you’re upset. Intention builds the psychology in, so the structure does the work your flooded brain can’t.
Built for the moment before
Work, home, family, friendship. Different rooms, the same moment right before you speak.
Partner
“Every time we try, it turns into the same fight.”
Intention: Create a plan we both believe in
Parent and teen
“It’s the same fight about chores, every single day.”
Intention: Repair the evening routine
Adult family
“How do I tell my mom we’re not coming home this year?”
Intention: Protect the relationship
Friend
“I know I need to say something. I just freeze.”
Intention: Protect my time
Coworker
“How do I give critical feedback without them taking it personally?”
Intention: Create a constructive 1-on-1
Privacy
What you write is personal. Here’s what we can say plainly, straight from our privacy policy.
What you write isn’t shown to other users. It’s yours.
Your conversations aren’t sold and aren’t used for advertising.
Intention doesn’t contact, notify or profile the person you’re preparing for.
Delete a single guide, or your whole account, whenever you like.
Intention helps you prepare for the everyday friction of close relationships and work. It isn’t therapy, counseling or crisis support, and its eight types are a way of thinking about communication, not a diagnosis of anyone.
If you’re in danger, or a situation involves abuse, threats or thoughts of self-harm, please reach out to people trained to help, right now:
And if a pattern keeps repeating or feels heavy, a licensed therapist can help in ways a guide can’t.
FAQ
No. Intention helps you prepare for everyday hard conversations. It isn’t therapy, counseling, or medical or legal advice, and it isn’t built for crises. If you or someone else is in danger, contact your local emergency services. In the US, you can call or text 988.
No. Intention is single-player. They never need to download anything, join anything, or even know. Your prep is yours.
Read the eight portraits and pick the one that sounds most like them. It’s your perception, not a verdict, and your guide is built around the choice you make. Meet the eight types.
Everyday friction with a partner, your kids, your parents, friends and coworkers: feedback, boundaries, apologies, chores, money, plans. It isn’t designed for situations involving abuse, violence or threats to safety.
It’s private to your account, never sold, and never used for advertising. You can delete a guide or your whole account at any time. The privacy policy has the details.
In your browser, at www.intentionai.coach. There’s nothing to install.
Your first 7 days are free. After that, Intention is $6.99 a month.
Thank you for being early. Look out for an email from us with your launch details. If you can’t find it, write to support@intentionai.co.
Open it anxious. Close it with a plan.
Free for 7 days, then $6.99 a month.